World Alzheimer’s Day™ – September 21
Dementia. It’s time for action!

The theme for World Alzheimer’s Day™ 2010 is ‘Dementia. It’s time for action!’ In our materials and activities we focus on the need for governments and the general public to take any action they can to raise awareness of dementia and improve service provision for people with dementia and their carers.

Every year on 21 September Alzheimer associations across the globe unite to recognise World Alzheimer’s Day in many ways and 2010 is no exception with events taking place internationally. Find out about events for World Alzheimer’s Day 2010 around the world.

We are grateful to the MetLife Foundation for supporting World Alzheimer’s Day 2010. We are confident that the large numbers of people involved and the media coverage these events will gain can make a real difference for people with dementia, their families and carers worldwide.

ADI, supported by our member associations around the world, will launch the World Alzheimer Report 2010 on World Alzheimer’s Day. The report highlights the economic impact of dementia worldwide, giving an idea of the financial impact the disease is having on society.